Upcoming events.
Amplify Your Brand
–
5:00 PM
101 Moray St,
South Melbourne
afternoon tea + all materials
ABOUT THE WORKSHOP
If you’ve ever wished you could hire a Public Relations or Digital Marketing Agency but didn’t have the budget – this is for you.
In this intimate, high-impact full-day workshop, you'll learn the exact strategies and tools used by the pros to get attention, drive sales and grow your profile. Led by powerhouse duo Maria Kathopoulis (CMO, UNTMD Media) and Chiquita Searle (CCO, UNTMD Media), you'll walk away confident in your ability to promote yourself – and your business – like a seasoned brand.
You’ll also hear from Amanda Goff — a successful journalist who has worked in London and Sydney for Seven, Daily Telegraph, New Idea, Women’s Day, Marie Claire, Instyle and Daily Mail Australia, is a bestselling author, and expert in media storytelling — on what the media actually wants to read, watch, and publish.
Whether you're a solo consultant, creative freelancer or service-based business owner, this workshop is your shortcut to visibility, credibility and client leads.
WHAT YOU’LL LEARN
MORNING SESSION: PAID ADS MASTERY
- How to structure a Paid Media campaign from scratch — step by step
- What creatives, copy and audiences actually work for your business
- How to decode ad performance data and optimise results
- How to stop boosting posts and start building a funnel that scales
- Our exclusive Paid Media Campaign Planner & Profitability Template
- A live campaign audit or setup walkthrough
- Real examples of ads that drive results for small businesses
AFTERNOON SESSION: PR ESSENTIALS + MEDIA POWER MOVES
- How to utilise the 7-point pitch framework to determine if your story is ‘media worthy’
- How to research your competitors to see what PR they’ve done and how you can leverage it
- How to structure a pitch email that actually gets opened
- When and how to follow up (and how long to wait)
- The basics of newsjacking — how to ride the news cycle
- What journalists actually want from business owners — and what’s missing from most pitches
- How to offer story elements that make a journalist’s job easier (quotes, real people, tension, relevance, statistics)
- A solid framework and tools you can apply straight away — no publicist needed
PRE-WORKSHOP DELIVERY
Each attendee will also receive a branded, tailored PR pack before the workshop, including:
What to Bring
Laptop or Tablet
(for live demo and workshop activities)
Business Cards
(for networking)
Any Existing Campaign or Media Materials
(optional but helpful)
WHAT’S INCLUDED
Meet Your Mentors
Maria Kathopoulis
CMO, UNTMD Media
Maria is a digital strategist with a decade of experience helping SaaS, tech, and e-comm brands scale past seven figures. She leads the team at UNTMD Media, combining conversion-driven performance marketing with creative brilliance to deliver results for clients like Click Frenzy, NurtureLab and Her Black Book. She’s all about cutting through complexity to show you exactly what works — and why.
Chiquita Searle
CCO, UNTMD Media
Chiquita is one of Australia’s most respected publicists and the founder of Chiquita & Co and FemmeCon. With more than 15 years in PR and media, she has helped hundreds of entrepreneurs, experts, and creatives build their public profiles and get featured in everything from The Age and SBS to Marie Claire and The Project. She brings clarity, structure, and energy to the art of self-promotion.
Amanda Goff
Journalist and Author
Amanda Goff is a journalist and bestselling author of Hooked, Back On Top, and her latest memoir Misfit: The Unravelling of Samantha X. With over two decades in media, Amanda has worked across some of the world’s most recognisable titles. She is currently a freelance columnist for Daily Mail Australia.
SECURE YOUR SPOT
This is not a mass-market seminar. With just 20 seats available, this is a high-touch, hands-on experience designed for real business owners who are ready to amplify their brand now.